|| Written by Dan Doolin, Senior Account Executive

As we gathered in Nashville last week for the GPUG summit event, I had mentally prepared for another big conference; making certain we have everything for the booth, meetings scheduled, logo wear packed, and goals set.

As an event sponsor/exhibitor with a hefty investment in the event, we centered much of our focus in preparation around the potential for new sales and a satisfactory ROI on the event.

The Expo Reception kicked off the event and the sessions went into full swing. We interacted with Dynamics GP and Integrity Data customers to answer questions, provide insight, direct to other solutions, clarify Microsoft terminology, and share helpful information about our fantastic software.

For example, I attended a session in which one of our payroll solution customers raised an issue that he was experiencing with one of our products. Initially, I was alarmed that he raised this issue in front of a group of 50 ot